Programmatic SEO Strategy Zapier Used to Reach $140M ARR
July, 2022 Update: I originally wrote about Zapier’s SEO strategy back in late 2018. At the time, programmatic SEO was relatively unheard of. Skip ahead to 2022, and while programmatic SEO is still in its infancy, it’s quickly becoming one of the most exciting areas of SEO. No-code tools make it easier than ever to …