I’ve heard more SEO agency horror stories in 2023 than any other year of my career. Sometimes it feels like I spend just as much time as a “post agency trauma therapist” as I do on actual SEO work. I think some of this comes from post pandemic brain fry. A lot of people got …
There are two types of algorithms ruling the internet in 2023. If you understand them, everything gets a lot simpler. Especially your content marketing strategy. The first is the social media algorithm. Social media algorithms are engineered for maximum eyeball time. In other words, they aim to get users to spend as much time consuming …
I often see a disconnect in how people inside a business talk vs. how their target market talks. This alone is a big reason fields like SEO and CRO (conversion rate optimization) exist. If businesses knew how to speak in their market’s language, a big part of the work would already be done. This is …
In this SEO Model Case Study, we’ll explore: SEO Model Breakdown SEO Model UNICEF is using: The Resource Center Model SEO Model Overview: The Resource Center Model involves creating a comprehensive resource center on a specific topic, as opposed to models like blogging which cover a wide range of topics. Pages of a resource center …
In this special SaaS SEO Strategy Brief, we’ll explore: Dispelling The Myths About AI Generated Content Let’s set the stage by dispelling a few common myths about generative content: Myth #1: Google is Actively Working to Remove All AI Content The truth: Google has already come out to say they are not against AI content. …
In an age where you can drink from a firehose of negative news at any moment, there might never have been a better time to learn to meditate. With 30 million users and $215M in funding to date, HeadSpace is the reigning champ of the meditation app space. I wanted to do a quick teardown …
July, 2022 Update: I originally wrote about Zapier’s SEO strategy back in late 2018. At the time, programmatic SEO was relatively unheard of. Skip ahead to 2022, and while programmatic SEO is still in its infancy, it’s quickly becoming one of the most exciting areas of SEO. No-code tools make it easier than ever to …
While marketing teams around the world struggle to get traction with rehashed blog content, sites like Quora and StackOverflow quietly generate billions of visits from user generated question and answer content. In January 2022 Quora alone generated 523 million visits from search. And StackOverflow pulled in another 245 million visits the same month. Both sites’ …
GitHub is a cloud based code repository SaaS with a suite of software development collaboration tools. According to SimilarWeb, GitHub receives 355M visits a month. As a non-coder only casually aware of GitHub, I assumed the bulk of that traffic was from direct visits from coders and teams using GitHub to collaborate. But it turns …
Diet Doctor is a meal planning SaaS that charges $9.99 a month for access to premium content and software features on its mobile and web apps. Its about page claims 75,000 members, which would put it at approximately $9M ARR. They are completely boot strapped, and haven’t taken any outside funding. According to SimilarWeb they …