Choosing an SEO Agency vs SEO Consultant vs In House SEO

I’ve heard more SEO agency horror stories in 2023 than any other year of my career. Sometimes it feels like I spend just as much time as a “post agency trauma therapist” as I do on actual SEO work. I think some of this comes from post pandemic brain fry. A lot of people got …

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The Content Marketing Paradox

There are two types of algorithms ruling the internet in 2023. If you understand them, everything gets a lot simpler. Especially your content marketing strategy. The first is the social media algorithm. Social media algorithms are engineered for maximum eyeball time. In other words, they aim to get users to spend as much time consuming …

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Learning The Language of Your Customers In SEO and CRO

I often see a disconnect in how people inside a business talk vs. how their target market talks. This alone is a big reason fields like SEO and CRO (conversion rate optimization) exist. If businesses knew how to speak in their market’s language, a big part of the work would already be done. This is …

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How To Future Proof Your SEO In The Age of A.I.

In this special SaaS SEO Strategy Brief, we’ll explore: Dispelling The Myths About AI Generated Content Let’s set the stage by dispelling a few common myths about generative content: Myth #1: Google is Actively Working to Remove All AI Content The truth: Google has already come out to say they are not against AI content. …

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Programmatic SEO Strategy Zapier Used to Reach $140M ARR

programmatic seo

July, 2022 Update: I originally wrote about Zapier’s SEO strategy back in late 2018. At the time, programmatic SEO was relatively unheard of. Skip ahead to 2022, and while programmatic SEO is still in its infancy, it’s quickly becoming one of the most exciting areas of SEO. No-code tools make it easier than ever to …

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How GitHub Gets 1.3 Billion Visitors From Open Source SEO

GitHub SEO

GitHub is a cloud based code repository SaaS with a suite of software development collaboration tools. According to SimilarWeb, GitHub receives 355M visits a month. As a non-coder only casually aware of GitHub, I assumed the bulk of that traffic was from direct visits from coders and teams using GitHub to collaborate. But it turns …

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How Diet Doctor Gets 5 Million Visitors a Month With Niche SEO

Diet Doctor is a meal planning SaaS that charges $9.99 a month for access to premium content and software features on its mobile and web apps. Its about page claims 75,000 members, which would put it at approximately $9M ARR. They are completely boot strapped, and haven’t taken any outside funding. According to SimilarWeb they …

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