July, 2022 Update: I originally wrote about Zapier’s SEO strategy back in late 2018. At the time, programmatic SEO was relatively unheard of. Skip ahead to 2022, and while programmatic SEO is still in its infancy, it’s quickly becoming one of the most exciting areas of SEO. No-code tools make it easier than ever to …
In an age where you can drink from a firehose of negative news at any moment, there might never have been a better time to learn to meditate. With 30 million users and $215M in funding to date, HeadSpace is the reigning champ of the meditation app space. I wanted to do a quick teardown …
While marketing teams around the world struggle to get traction with rehashed blog content, sites like Quora and StackOverflow quietly generate billions of visits from user generated question and answer content. In January 2022 Quora alone generated 523 million visits from search. And StackOverflow pulled in another 245 million visits the same month. Both sites’ …
GitHub is a cloud based code repository SaaS with a suite of software development collaboration tools. According to SimilarWeb, GitHub receives 355M visits a month. As a non-coder only casually aware of GitHub, I assumed the bulk of that traffic was from direct visits from coders and teams using GitHub to collaborate. But it turns …
Diet Doctor is a meal planning SaaS that charges $9.99 a month for access to premium content and software features on its mobile and web apps. Its about page claims 75,000 members, which would put it at approximately $9M ARR. They are completely boot strapped, and haven’t taken any outside funding. According to SimilarWeb they …
According to a study by venture firm NFX, 70% of value in tech is driven by network effects. But when most people think of network effects, they think of marketplaces and social networks. Not SaaS. In this case study we’ll explore how HoneyBook, a SaaS focused on streamlining the proposal and invoicing workflow for freelancers, …
What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the …
According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed …
Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes! InVision’s un-orthodox approach to growth marketing is …