Movies and popcorn. Fish and chips. Thunder and lightning. SEO and CRO? When most people think of famous combos, they probably don’t think of SEO and CRO. Like most industries, digital marketing tends to be broken up into “silos” of specialized jobs. If you want more traffic to your site, you find a specialist at …
SEO is infamous for being a “dark art.” As an outsider to the industry, it feels like you never quite know what’s happening behind the curtains. SEO agencies pull a clever sleight of hand trick here, deflecting your attention to deliverables. They say “once you have the backlinks we’ll deliver” or “once you have the …
In this special SEO Strategy Brief, we’ll explore: Dispelling The Myths About AI Generated Content Let’s set the stage by dispelling a few common myths about generative content: Myth #1: Google is Actively Working to Remove All AI Content The truth: Google has already come out to say they are not against AI content. As …
I’ve heard more SEO agency horror stories in 2023 than any other year of my career. Sometimes it feels like I spend just as much time as a “post agency trauma therapist” as I do on actual SEO work. I think some of this comes from post pandemic brain fry. A lot of people got …
There are two types of algorithms ruling the internet in 2023. If you understand them, everything gets a lot simpler. Especially your content marketing strategy. The first is the social media algorithm. Social media algorithms are engineered for maximum eyeball time. In other words, they aim to get users to spend as much time consuming …
I often see a disconnect in how people inside a business talk vs. how their target market talks. This alone is a big reason fields like SEO and CRO (conversion rate optimization) exist. If businesses knew how to speak in their market’s language, a big part of the work would already be done. This is …