Choosing an SEO Agency vs SEO Consultant vs In House SEO

I’ve heard more SEO agency horror stories in 2023 than any other year of my career. Sometimes it feels like I spend just as much time as a “post agency trauma therapist” as I do on actual SEO work. I think some of this comes from post pandemic brain fry. A lot of people got …

Read more

The Content Marketing Paradox

There are two types of algorithms ruling the internet in 2023. If you understand them, everything gets a lot simpler. Especially your content marketing strategy. The first is the social media algorithm. Social media algorithms are engineered for maximum eyeball time. In other words, they aim to get users to spend as much time consuming …

Read more

Learning The Language of Your Customers In SEO and CRO

I often see a disconnect in how people inside a business talk vs. how their target market talks. This alone is a big reason fields like SEO and CRO (conversion rate optimization) exist. If businesses knew how to speak in their market’s language, a big part of the work would already be done. This is …

Read more